Between a jewelry designer’s imagination and the final piece of work, lies an entire process where different techniques, skills and creativity are applied. The same holds true for crafting a marketing plan for those exquisite jewelry pieces and making the plan to meet the business goals. We believe that jewelry players like you can benefit from our expertise in the jewelry business and our deep understanding of the digital landscape. Learn how we can help you find new business opportunities through different channels like search, social and display.
We offer full customer-journey optimization using digital marketing for better business growth. Whether you sell semi-precious stone jewelry and want to market the healing properties of the stone or you make vintage floral jewelry for women - our tailored marketing solutions can help jewelry players of all types and sizes. From identifying the Right markets for your products and finding the Right audiences in each target market to suggesting you the Right communication methods - we will help you through every step of the way so that there are no missed opportunities for growth.
Get a FREE website audit done today. Get in touch with our team.
ROAS sits at the core of everything we do. Get a fresh perspective on your PPC campaigns today.
With extensive experience in jewelry industry, we have foreseen digital marketing trends to help to stay ahead of the curve.
Our acute competitor review, jewelry industry specific keyword analysis, campaign linking to build shopper engagement are all designed to make sure your business is on the map.
We modify your Page titles, Meta Description, Images’ Alt tags and visible text to achieve optimum keyword density. We optimize the visible content and keep the flow of text visitor- friendly.
Our industry domain experience along with B2B and B2C online connections that we are part of, ensure that your campaigns are targeted to your specific needs.
Our end-to-end marketing strategies are tailored to make sure that your business has the maximum reach to prospective clients on every marketplace.
Connect your business through all digital platforms to ensure every buyer has a smooth shopping experience. We understand the difference between general social marketing and jewelry specific social marketing.
Our ROI mentality lets us offer you accurate and measurable data of your campaigns online. We offer you a number of reports so that you can analyze your digital marketing campaigns.
Simple pricing. No hidden charges. Choose a plan that fits your needs.
| Package Name | Basic | Balanced | Agressive |
|---|
| Price (per month) | $ 750 | $ 1,500 | $ 2,500 |
| Ideal Monthly Media Budget (more than) | $ 1,875 | $ 3,000 | $ 5,000 |
| No commission on paid budget upto (monthly) | $ 3,000 | $ 6,000 | $ 10,000 |
| Commission on top of the allowed no commission level | 15% | 14% | 12% |
| Target (these are targets not gurantees, we need to reach right CPA levels to make marketing self sustainable asap and grow aggressive), you spend more when you get more returns :) | 4x of sales than investment in next 9 months | 4x of sales than investment in next 6 months | 5x of sales than investment in next 6 months |
| ROI expected (Core) | Sales or connects | Sales or connects with better pipeline, better sustainablity in marketing | Sales or connects with long term pipeline creation, market leadership focus, higher growth and sustainable along with brand equity improvement. |
| ROI Expected (additional) | Bring down cost of sales, Hygiene, Brand Equity Improvement | ||
| Focus Area | |||
| Short term (Doing Paid Push), Mainly Paid Ads | |||
| Mid Term (Creating Sales Pipeline), Organic Channels | Hygiene | ||
| Long Term (Creating Brand Pull), Branding Building | Hygiene | Hygiene | |
| Common Tasks | |||
| Planning and Strategy | Every 4 months | Every 3 months | Every 2 months |
| Competitor, Market and TG Analysis - Audit | Every 4 months | Every 3 months | Every 2 months |
| Reporting all channels, all work | Every 2 months | Every month | Every month |
| Small activity updates | Every month | Fortnightly | Weekly |
| Improving Brand Messaging and Positioning (can be purchased seperately) | Basic level touch | ||
| Paid Route | |||
| Making the assets & setup for Paid ads: landing pages, ads, accounts, tracking, reporting etc | |||
| Paid Channels: | 2 to 3 | 2 to 3 | 2 to 3 |
| Impuslive CTA creations | |||
| Landing page variations (A/B testing) | 1 per month | 1 per month | 2 per month |
| Ad account management (Monday - Friday) | Every 4 days | Every 2 days | Every day |
| Video ads | |||
| Other creative ad formats | |||
| Campaigns (upto) | 4 | 6 | 12 |
| Ad groups (upto, all channels included) | 16 | 32 | 48 |
| Banner ads | Yes, Limited | ||
| Remarketing Ads | Yes, Limited | ||
| SEO (Organic Routes) | |||
| Keyword Clusters monthly (each cluster contains 5 to 20 keywords), Unique approach for current era SEO | 1 | 2 | 4 |
| Benchmark Report & Basic Setup | Every 6 months | Every 3 months | Every 2 months |
| On-page Optimization (pages) | 2 | 10 | 25 |
| Interlinking, keyword mapping | Every 2 months | Every month | |
| Content creation around the keyword clusters (Website content) | 2 | 10 | 20 |
| Backlinks (PPT/PDF Creation & Submission per month, Infographic Creation & Promotion, Video Optimization & Promotion (Video must be given by client)) | 3 | 10 | 15 |
| Structural SEO | Every 6 months | Every 3 months | Every 2 months |
| Local SEO whenever applicable | |||
| Website Enhancement Recommendation (Speed, Bounce rate, signals, others) | Every 6 months | Every 3 months | Every 2 months |
| SMO - (Facebook, Twitter, Instagram, Pinterest, Youtube) | |||
| Social Media Page Setup across plaforms | 5 | 10 | 15 |
| Social Media Core Channels | 1 | 1 | 2 |
| Supporting Social Media Channels | 1 | 1 | 3 |
| Posting/Month | 8 | 12 | 20 |
| Replicated the posting to Support channels | |||
| Promoting the postings | |||
| Content bucket creation | Every 6 months | Every 3 months | Every 2 months |
| Contest | |||
| Event Promotion | |||
N.B. - Media budget will be paid by client to the payment platform or it needs to paid in advance to us with 1.4% processing fee.
Want to ask questions? Here are answers to your commonly asked questions.