| Price (per month) |
$ 750 |
$ 1,500 |
$ 2,500 |
| Ideal Monthly Media Budget (more than) |
$ 1,875 |
$ 3,000 |
$ 5,000 |
| No commission on paid budget upto (monthly) |
$ 3,000 |
$ 6,000 |
$ 10,000 |
| Commission on top of the allowed no commission level |
15% |
14% |
12% |
| Target (these are targets not gurantees, we need to reach right CPA levels to make marketing self
sustainable asap and grow aggressive), you spend more when you get more returns :) |
4x of sales than investment in next 9 months |
4x of sales than investment in next 6 months |
5x of sales than investment in next 6 months |
| ROI expected (Core) |
Sales or connects |
Sales or connects with better pipeline, better sustainablity in marketing |
Sales or connects with long term pipeline creation, market leadership focus, higher growth and sustainable
along with brand equity improvement. |
| ROI Expected (additional) |
Bring down cost of sales, Hygiene, Brand Equity Improvement |
| Focus Area |
|
| Short term (Doing Paid Push), Mainly Paid Ads |
|
|
|
| Mid Term (Creating Sales Pipeline), Organic Channels |
Hygiene |
|
|
| Long Term (Creating Brand Pull), Branding Building |
Hygiene |
Hygiene |
|
| Common Tasks |
|
| Planning and Strategy |
Every 4 months |
Every 3 months |
Every 2 months |
| Competitor, Market and TG Analysis - Audit |
Every 4 months |
Every 3 months |
Every 2 months |
| Reporting all channels, all work |
Every 2 months |
Every month |
Every month |
| Small activity updates |
Every month |
Fortnightly |
Weekly |
| Improving Brand Messaging and Positioning (can be purchased seperately) |
|
Basic level touch |
|
| Paid Route |
|
| Making the assets & setup for Paid ads: landing pages, ads, accounts, tracking, reporting etc |
|
|
|
| Paid Channels: |
2 to 3 |
2 to 3 |
2 to 3 |
| Impuslive CTA creations |
|
|
|
| Landing page variations (A/B testing) |
1 per month |
1 per month |
2 per month |
| Ad account management (Monday - Friday) |
Every 4 days |
Every 2 days |
Every day |
| Video ads |
|
|
|
| Other creative ad formats |
|
|
|
| Campaigns (upto) |
4 |
6 |
12 |
| Ad groups (upto, all channels included) |
16 |
32 |
48 |
| Banner ads |
Yes, Limited |
|
|
| Remarketing Ads |
Yes, Limited |
|
|
| SEO (Organic Routes) |
|
| Keyword Clusters monthly (each cluster contains 5 to 20 keywords), Unique approach for
current era SEO |
1 |
2 |
4 |
| Benchmark Report & Basic Setup |
Every 6 months |
Every 3 months |
Every 2 months |
| On-page Optimization (pages) |
2 |
10 |
25 |
| Interlinking, keyword mapping |
|
Every 2 months |
Every month |
| Content creation around the keyword clusters (Website content) |
2 |
10 |
20 |
| Backlinks (PPT/PDF Creation & Submission per month, Infographic Creation & Promotion, Video
Optimization & Promotion (Video must be given by client)) |
3 |
10 |
15 |
| Structural SEO |
Every 6 months |
Every 3 months |
Every 2 months |
| Local SEO whenever applicable |
|
|
|
| Website Enhancement Recommendation (Speed, Bounce rate, signals, others) |
Every 6 months |
Every 3 months |
Every 2 months |
| SMO - (Facebook, Twitter, Instagram, Pinterest, Youtube) |
|
| Social Media Page Setup across plaforms |
5 |
10 |
15 |
| Social Media Core Channels |
1 |
1 |
2 |
| Supporting Social Media Channels |
1 |
1 |
3 |
| Posting/Month |
8 |
12 |
20 |
| Replicated the posting to Support channels |
|
|
|
| Promoting the postings |
|
|
|
| Content bucket creation |
Every 6 months |
Every 3 months |
Every 2 months |
| Contest |
|
|
|
| Event Promotion |
|
|
|
