“We don’t have a choice on whether we DO social media; the question is HOW WELL WE DO IT!” – Erik Qualman, author of Socialnomics and Digital Leader.
Social media platforms are such weapons of jewelry digital marketing that most of the jewelry sales now come from these platforms alone. Social media marketing has more benefits when it comes to digital marketing because it is one of the most suitable methods of connecting with a larger target audience and generate leads.
So, here are some essential social media marketing tricks that every emerging brand needs:
#1 Brand Definition
Many brands nowadays, try to comprehend everyone and everything, really forgetting about their brand niche. To make that easy, you can develop a questionnaire for yourself, which you would keep for self-analysis on your brand. Those questions are the following:
· Definition of your jewelry brand in 3 words.
· Listing those 5 companies that explain their brand niche perfectly and study them to see how they use social media platforms for promoting their jewelry online business.
· Types of jewelry related posts that had gone viral last year.
· What message do you want to convey to your target audience via the social media platforms.
The answers that you give to these questions will clear your point of view on what you want to do with your jewelry brand.
#2 Refreshment of Pages
Social media platforms showcase the current trends and activities of people; therefore, you will notice that people often change their cover picture and their profile picture as well. It is important that you keep updating your cover pages on Facebook, Instagram, and on other social media platforms.
This will help you in showcasing your current stocks and designs in a more direct way. Changing your cover pages at least a month is sufficient for your social media marketing.
#3 Sharing Customer Photos
The main motive of social media platform is to present your jewelry brand socially. Therefore, do not shy away from sharing your jewelry product images on social media platforms.
It is best to make some of your regular and favorite customers wear your jewelry product that they have bought and then get some pictures of them. This method has two benefits. One is that your posts will not seem fabricated and therefore it is likely that you will get more organic website traffic on it.
Second is that it will save your expenses on jewelry brand promotion and your jewelry brand will gain more trust in your target audiences.
This section of blog includes the small tricks that can put a greater effect on the success of your social media marketing for your jewelry brand.
· Give reference of social media wherever possible. Such as put links of your brand’s social media accounts; such as on email signatures, business cards, and magazine ads.
· Create a hype on the internet by doing regular giveaways on your social media accounts. It is a running trend in the jewelry brand promotion field, and it also triggers some traffic and sales.
· Make videos or go live frequently on your social media accounts to create meaningful engagement of your target audience.
Get your hands on Facebook, Instagram, and other social media platforms, as soon as possible!
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