“Driving customers is not that easy
as it seems. It is an art that perfectly blends and balances decency and
urgency.”
It is quite
clear from the above quote is that one of the best ways to drive customers into
your jewelry website is adding some earnestness in your marketing techniques.
But that part also is one of the trickiest as you will have to maintain a sense
of courtesy and decorum in it too.
So, how to
do urgency jewelry marketing?
This will be
our topic for today! So, without wasting any moment, let us dive into it:
First of
all, you need to get one thing straight and that is, insistency is not only
about promoting a limited stock or promoting a collection for some limited time
but it is about revoking a sense of need within the audience you are targeting.
Here are
some ways in which you can build that urge in the prospects visiting your
jewelry website:
“It is much easier to
double your business by doubling your conversation rate than by doubling your
traffic.” – Jeff Eisenberg, an American
business and current President of Eisenberg, Vital
& Ryze Advertising of Manchester, New Hampshire.
·
It
is all the tone of language and the game of wording in urgency jewelry
marketing. In such marketing so not convince your prospect that you are smart
enough to get them, but instead make them feel that they are smart enough to
take you as an option.
·
Motivating
your customers to buy your jewelry products right away is one of the best
tactics of jewelry promotion you could use. However, never use the fear tactic,
as it creates a sense of demotivation among your potential customers and that
often leads to your prospects leaving your website or page.
·
Do
not miss the must add phrases like, “before it’s gone!”; “Hurry now!”; “last
chance!” etc.
“To attract more money,
you must be attractive, in the sense that people will want and prefer your
products or service over those of your competitor.” – Jack Canfield, an Americanauthor, motivational
speaker, corporate trainer, and entrepreneur.
·
In
order to insist your customers to buy your limited edition, you need to give
them a reason to believe that your product is indeed unique and has a limited
stock. That is, if your jewelry does not appeal to the potential customers, it
is likely that they won’t be paying much attention to it.
·
Now
if you wish to exaggerate your jewelry product in order to catalyse the need to
buy your product in your customers, then you should at least present the
x-factors of your product in that way.
·
Often
highlighting your product in an embroidered way works in case of urgency jewelry promotion.
“With colors one
obtains an energy that seems to stem from witchcraft.” –Henri Matisse, a French artist, known for
both his use of colour, and his fluid, and original draughtsmanship.
·
It
is evident from a few researches that colors do stimulate the psychology of
human, and hence their mood and behaviour are mostly motivated by it.
Therefore, using the right colors comes handy when you are trying to build
urgency in your jewelry marketing.
·
Cool
colors like blue, green have a reputation of calming people down whereas the
warm colors like red and yellow gives a boost to the human mind metabolism,
hence striking a curiosity or a craving.
·
It
is suggestive that when you promote an urgent jewelry marketing, you focus on
the intuitive colors as well as keep the cool colors as a sidekick so that your
jewelry promotion seems not to flashy, because you never know how human mind sways!
So here is urgency
for you… Start using earnestness in your marketing every now or then if you
want to drive the customers to your jewelry online store!
Read from our
suggestive reading list for more content:
Tricks for Optimizing
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How to Optimize
Images for Jewelry E-Commerce Relevant Traffic
Why Content and
Marketing Is the X-Factor of Online Success
3 Effective Jewelry
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Drive In
Customers to Your Jewelry Online Store with These 3 Tricks