Do you think your jewelry website is driving the potential customers away or do you think it is not optimized enough to convert prospects into leads? Did you know that your jewelry website can literally be a goldmine of leads and prospects, provided you do the right optimizations for it?
In order to become a successful online jeweler, you’ll have to understand a buyer’s journey from wanting to buy a jewelry piece to actually buying it.
Today, in this blog we are going to discuss about the specific features which are very helpful regarding getting optimum organic traffic and increase in sales and how to optimize online jewelry store.
#1 Use Clear and Original Images
“Jewelry is a very personal thing… It should tell a story about the person who’s wearing it.” – Garance Dore.
First of all, if you are new in the digital world and don’t know how to optimize online jewelry store, then at first you should treat each page of your website as your landing page. Moreover, make sure that your product category page should be very expressive and transparent, so that it sends out a clear message to both of your prospects and existing customers.
Use clear, high end images along with crafted and error-free content so that the product category page breaks barriers into conversations. Provide different catalogs along with sub categories for different categories of jewelry, such as a different category for earrings, and sub categories on the types of earrings under the earring category.
Avoid using stock photos in your website as it may disappoint the potential customers. When people visit your jewelry website, they expect to see your original jewelry collection, instead if you display some stock photos in your website display, they lose interest in your jewelry or their expectation fails which immediately leads to increased bounce rates, and you start getting very less user engagement and organic traffic.
Stock photos can also be very confusing, which may lead your prospects to think that your jewelry website is not authentic. They may even end up spamming your site which is not good for online jewelry sales.
The main weapon you have for online jewelry sales is your website. So, don’t hesitate to give it your full effort, time and money to make it jewelry ecommerce oriented. There are many jewelry ecommerce solutions platform which will help you regarding how to optimize online jewelry store.
#2 Optimize the Collection Display Further
If you have a different collection for wedding and engagement, or a funky collection for the social Goths, do not hesitate to dedicate different pages for those. Make sure that when you are launching a special collection of jewelry, such as memorial jewelry, enhance the page is such a way that it looks both promotional and makes online jewelry sales.
Uniformity is important for a specific signature of every jewelry brand, but do not fear to go beyond that and design every web page uniquely, using colors similar to that.
#3 Marketing the Website
Now this is a quirk that every jeweler has to understand; not all the prospects visiting your landing page will turn to your home page. So, jewelry digital marketing in that case should be done sensitively. You can lure more prospects by including brand messages, your brand vision, captivating captions, what your brand is about and other catchy content like this.
For example, LondonDaisy has optimized their product catalog page in such a way that one glimpse of it can give a possible customer the full idea about the jewelry products that is sold by the company: simple and customizable jewelry which resembles the symbol of chakra and can be given as a beautiful gift to the loved ones or can be even worn by the customer.
One of the companies is GemEye, which not only helps you with jewelry e-commerce services but also optimizes your website with classic jewelry centric content, captivating jewelry product images with their photo retouching services, and also helps you in jewelry digital marketing.
Now shouting out your jewelry brand becomes easy when you have GemEye to give your jewelry brand, voice!
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