“Driving customers is not that easy as it seems. It is an art that perfectly blends and balances decency and urgency.”
It is quite clear from the above quote is that one of the best ways to drive customers into your jewelry website is adding some earnestness in your marketing techniques. But that part also is one of the trickiest as you will have to maintain a sense of courtesy and decorum in it too.
So, how to do urgency jewelry marketing?
This will be our topic for today! So, without wasting any moment, let us dive into it:
First of all, you need to get one thing straight and that is, insistency is not only about promoting a limited stock or promoting a collection for some limited time but it is about revoking a sense of need within the audience you are targeting.
Here are some ways in which you can build that urge in the prospects visiting your jewelry website:
“It is much easier to double your business by doubling your conversation rate than by doubling your traffic.” – Jeff Eisenberg, an American business and current President of Eisenberg, Vital & Ryze Advertising of Manchester, New Hampshire.
· It is all the tone of language and the game of wording in urgency jewelry marketing. In such marketing so not convince your prospect that you are smart enough to get them, but instead make them feel that they are smart enough to take you as an option.
· Motivating your customers to buy your jewelry products right away is one of the best tactics of jewelry promotion you could use. However, never use the fear tactic, as it creates a sense of demotivation among your potential customers and that often leads to your prospects leaving your website or page.
· Do not miss the must add phrases like, “before it’s gone!”; “Hurry now!”; “last chance!” etc.
“To attract more money, you must be attractive, in the sense that people will want and prefer your products or service over those of your competitor.” – Jack Canfield, an Americanauthor, motivational speaker, corporate trainer, and entrepreneur.
· In order to insist your customers to buy your limited edition, you need to give them a reason to believe that your product is indeed unique and has a limited stock. That is, if your jewelry does not appeal to the potential customers, it is likely that they won’t be paying much attention to it.
· Now if you wish to exaggerate your jewelry product in order to catalyse the need to buy your product in your customers, then you should at least present the x-factors of your product in that way.
· Often highlighting your product in an embroidered way works in case of urgency jewelry promotion.
“With colors one obtains an energy that seems to stem from witchcraft.” –Henri Matisse, a French artist, known for both his use of colour, and his fluid, and original draughtsmanship.
· It is evident from a few researches that colors do stimulate the psychology of human, and hence their mood and behaviour are mostly motivated by it. Therefore, using the right colors comes handy when you are trying to build urgency in your jewelry marketing.
· Cool colors like blue, green have a reputation of calming people down whereas the warm colors like red and yellow gives a boost to the human mind metabolism, hence striking a curiosity or a craving.
· It is suggestive that when you promote an urgent jewelry marketing, you focus on the intuitive colors as well as keep the cool colors as a sidekick so that your jewelry promotion seems not to flashy, because you never know how human mind sways!
So here is urgency for you… Start using earnestness in your marketing every now or then if you want to drive the customers to your jewelry online store!
Read from our suggestive reading list for more content:
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Drive In Customers to Your Jewelry Online Store with These 3 Tricks