Building a website is not enough for a jeweler nowadays if one isn’t selling on different marketplaces. Online marketplaces are such a growing trend that is soon going to take over the e-Commerce world. Moreover, it comes as an additional revenue generating platform other than your website.
In this blog, we will talk about the importance of online marketplaces for jewelry e-Commerce.
#1 Build-Up of Trust between Buyers and Sellers
Building up your own jewelry website is important for having your own brand presence online, but associating your jewelry brand with popular marketplaces like Amazon and eBay gives an extra value to your jewelry brand and increases online jewelry sales. On top of that, you also get to build up a relation of trust with your buyers.
#2 Marketplaces Are a Two-Way Profit Platform
Marketplaces benefit everyone in every way. Whether you are a jewelry seller, you can reduce the expenses of acquiring new customers, as your products will be there 24/7 online. Moreover, it also makes online jewelry sales much easier. For customers, marketplaces represent a neutral platform where they can find a variety of jewelry in abundance and according to their preferences.
#3 Reaching Global Customers
Marketplaces are not confined to a certain locality or a certain nation. It is a worldwide platform to sell and to buy almost anything and everything. This, in particular, is beneficial to the sellers as they can approach customers not only from their locality but also customers worldwide which increases their online jewelry sales and also drives in more traffic to their website.
#4 Manage Promotional Deals Easily
Marketplaces make bargaining to customers convenient and they shorten the response time. The quicker the response is, the easier it becomes for the sellers to make the changes.
#5 Reduction of Marketing Costs
Marketplaces jewelry brand promotion is much cheaper and cost-effective than running brand promotion individually. You can easily participate in the promotional campaigns managed by the marketplaces. And, for that, you do not need an extra resource or advertise elsewhere, spending a lot of money.
#6 Easy Operations
Marketplaces like Amazon and eBay offer many additional services along with online jewelry sales. One of these services is Amazon’s FBA service, that is, Fulfilment by Amazon. Sellers opting for this service can have their jewelry products stocked up by Amazon. Likewise, on eBay, you can easily choose listing formats according to your preferences. On top of that, top-rated jewelry products receive 10% final value fee discount.
#7 Transparency in Transactions
Marketplaces are very much trusted because they are neutral. There are various jewelry products with valid prices and correct product description that provide an insight into what they produce is. Therefore, online marketplaces for jewelry e-Commerce have gained so much prominence these days.
If you are facing problems like manually entering data each time on different marketplaces according to different specifications, and tracking inventory. Then you’ve got GemEye by your side. GemEye helps you in selling jewelry on Amazon, eBay and more. Request a demo today to know more about GemEye e-Commerce services.
These are the few things that make online marketplaces must for online jewelry sales. So what are you waiting for? Get started on selling on Amazon, eBay today!
Read more interesting topics on jewelry e-Commerce from our suggestive reading list:
4 Useful Tips on How to Sell Jewelry on eBay
What You Can Benefit From Amazon as Your Marketplace
4 Marketplaces for Online Overseas Jewelry Selling
The Dos and Don’ts of Selling Jewelry on Instagram