Have you ever realized that the most powerful digital marketing device is within your reach? Everybody owns an android mobile phone nowadays. Moreover, digital marketing can not only be done within a few clicks but also a few touches, thanks to the orientation of mobile-friendly apps that almost every website is optimized on.
Jewelry is one of them, mobile jewelry marketing has become really easy. However, today in this article, we are going to talk about how we can make mobile marketing pocket- friendly.
So let’s hop on!
A Little Talk about Statistics
· First of all, statistics show that in the year 2016, more than half of the world, that is, 90% of the total population were using the internet and the majority devices on which internet was used were mobile phones.
· Secondly, it is estimated that by the year 2021, the number of mobile-first experience oriented devices is going to skyrocket to about 11.6 billion
Now, with this data, we can easily conclude that sooner or later, every online business has to adapt to mobile-friendly enhancements and online jewelry business has to be the first of them because it is one of those businesses which keeps on trending.
Now before embarking on mobile jewelry marketing, you will first need to optimize your jewelry website for a mobile-first experience. Pinching out, zooming in and others are some of the features that you would want to look into.
For that, you will have to adopt the anti-F design, which is basically used for websites suitable to PC and laptops. The cheapest and easiest way to optimize your jewelry website is to use CMS systems like WordPress, Drupal, and others. Small-scale jewelry business people use this tactic a lot.
Installing Social Media Channels
Now comes the easiest and cost-effective part of mobile jewelry marketing and that is jewelry brand promotion on social media channels. Social media channels like Facebook and Instagram are already pre-installed when you buy a new mobile phone.
Rest social media apps like Pinterest, Twitter, Snapchat and others can be added with the help of internet. Once they are installed, consider half of your work done as you can easily post your jewelry business related posts there and kick-start jewelry brand promotion with just a few touches. You may need to run a paid campaign on some social media channels, but most social media jewelry marketing is free, faster and easier.
Invest a Bit in Video Content Marketing
It is no rocket science to open a free channel on YouTube. The only thing you will need to spend on is making videos about your jewelry business. You can give behind the scenes of how jewelry is made; you can share a tutorial on what jewelry you can wear along with different looks and dresses.
When it comes to videos, you can be as creative as you want. But do not forget two things. One is that your videos should be relevant to your jewelry business and second is that your videos should be sweet, short and filled with information. Never forget to add a call-to-action at the end of every video for effective mobile jewelry marketing.
So what the wait for?
You have a mobile phone in your hand and all the necessary tips you need. Get down to the jewelry mobile marketing business!
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